The process
How a town books a premiere
No spreadsheets, no deposits, no venue negotiations. GATHR handles the theatrical side; you handle getting people excited. Here is the whole path, start to finish.
Six steps
Request, recruit, confirm
- 01
Discover the People's Premiere
You learn that Behind the Mask 2 is premiering nationwide on one night, and that your town can be one of the theaters.
- 02
Become a screening organizer
You press Premiere the Film in Your Town, which opens the film's GATHR screening-request form.
- 03
Choose your theater
Through GATHR you identify the local theater where you want the screening to happen.
- 04
Recruit an audience
GATHR gives you promotional resources, and you bring friends, family, and local horror fans to the party.
- 05
Fans reserve tickets
Audience members pre-authorize their credit cards through GATHR's existing ticketing infrastructure.
- 06
The screening is confirmed
Once the required ticket threshold is reached and the theater is confirmed, GATHR charges the authorized cards under its applicable terms.
What you do
Ask and invite
Submit the request for your town and tell the people you know the night is happening where they live. That is genuinely the hard part, and it is the part no platform can do for you.
What GATHR does
Theaters and tickets
Theater selection, ticket reservations, card authorization and screening confirmation all run through GATHR Theatrical On Demand®, under its applicable terms.
What it proves
Paid demand
Reserved seats that clear become the evidence that Behind the Mask 2 can fill rooms nationwide — the conversation exhibitors actually need.
Submitting a request is free and does not commit you to anything.
Live fan briefing
The People's Premiere Kickoff
A short live briefing on the People's Premiere and a walk-through of how to submit a screening request through GATHR.
Sunday, November 1, 2026 · 7:00 PM Eastern · about 30 minutes
Registration is handled on GATHR.